I think London has reached its absolute zenith in terms of jubilant British pride.
In the 16 month period from Will & Kate’s wedding to the 2012 Summer Olympics, with the Queen’s Diamond Jubilee in between, it’s probably safe to say that Britain has not had this much to openly and raucously celebrate in some time. Centuries perhaps. When did it last colonize?
It feels amazing to live here for it, as I like nothing more than totally unabashed national pride and so far the UK has been lacking in such socially appropriate opportunities. Now it feels like there is not a store or commercial product that has not seized this opportunity. Always a mainstay on sofa pillows and sequined clutches, the Union Jack motif can now be found ubiquitously available on anything from bunting to hoodies to Legos to manicures to food packaging. Which is a great thing because, as I have mentioned before, is there a cooler flag? No. Not even remotely.
On just my walk today to do errands, I passed:
How much you wanna bet there will be people who save this bread wrapper? Ok, busted.